PAY PER CLICK MARKETING
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click.
What Are the Different Types of PPC Ads?
Search Ads- Search ads are a popular type of paid marketing that show up when people are already searching for your products or services. They’re great for quick sales or one-time promotions. We recommend search ads for businesses looking to attract high-quality leads.
Display Ads- Display advertising is a powerful way to reach over 90% of online users. These ads show up on websites related to your industry, targeting people who have already visited similar sites. With eye-catching images and text, display ads grab attention and encourage users to take action.
Social Ads-Social media ads are the fastest-growing type of paid advertising. These ads show up on platforms like Facebook, LinkedIn, and Twitter, targeting users based on their interests, hobbies, and connections. Social media ads work best for brands with an active social presence and specific customer groups.
Gmail Sponsored Promotions (GSP)- GSP allows you to reach interested leads right in their inbox. GSP’s click-to-call feature lets prospects call you directly, helping convert them at any stage of your sales funnel.
In-stream Ads- In-stream ads are also called Youtube ads.YouTube ads show up in search results, on videos, and across Display Network partners. They help showcase your brand in a creative way. Facebook has also introduced in-stream ads, letting companies place ads at key moments in videos.
Amazon PPC Ads- Amazon PPC is a powerful way for sellers to increase brand awareness, boost sales, and drive traffic to their stores through ads on key Amazon pages. At Colourstreak, our PPC experts use their skills to manage your campaigns, helping you grow your profits.
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Why Colourstreak’s PPC Services Are Better Than the Rest?
Customer-Focused PPC Company: We focus on understanding your goals and voice. After our first meeting, we offer data-driven advice and have monthly check-ins. We're always available to discuss your strategy.
Dedicated Pay Per Click Specialists: We make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Need short and easy language.
Detailed Reporting: We keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance.
Comprehensive PPC Audit: We do thorough PPC audits to find issues and improve your campaign. Our experts check your KPIs, account setup, remarketing, and analytics to boost performance.
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